April 30, 2007

Media Never Dies

TV killed the radio star. Cable knocked off TV. The Internet killed cable. Thus said the pundits. But real people add to and adjust their media use. Media never dies.

Now according to Knowledge Networks SRIs couch potatoes are being eclipsed by "Streamies"  --- video addicts chained to their computers who are much heavier online netizens than the average American. These people are fascinated by the growing quantity and quality of video choices. As evidenced by the heavy male skew -- 2/3rds more young adult men, twice as many older adult men-- the number and variety of moving porn images available online keep them coming back.

Teens are the biggest "Streamies." Forty-three percent of boys 12-17 and 40% of girls watched streaming video at least once during the past week. These teenagers spend 28% more time online than the average teen but their online viewing is not diminishing their TV/cable addiction.

For young adults (18-34) 36% of men and 16% of women are madly streaming video and spending 41% more time doing it than their online counterparts. And for real adults (35-64) 21% of men and 11% of women are investing time in online video, a whopping 67% increase over the non-streaming members of their age cohort.

A healthy amount of this viewing takes place during daytime, a testament to either the growing appeal of business content or the appeal of taking care of business on the boss's time, bandwidth and keyboard.

Apr 30, 2007 5:24:24 PM | Media

1 Comment

Mike

And to top it all off, online advertising has just gone tv-style:

http://www.inpageads.com

Posted by: Mike | May 01, 2007 at 03:26 PM

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